The first 10 seconds of a page visit are critical. The probability of leaving is very high during these first few seconds because viewers are extremely skeptical, having suffered countless poorly designed Web pages in the past. Experience has taught us to avoid wasting more time than absolutely necessary on bad pages.
To gain several minutes of viewer attention, you must clearly communicate your value proposition within the first 10 seconds.
If the Web page survives this first — extremely harsh — 10-second judgment, viewers will look around a bit. However, they’re still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively flat.
Solutions for Your Business
Our goal at Troy Hill Consulting is to provide all-in-one digital marketing solutions that allow you to focus on what is most important to your business’ success.
We accomplish this through targeted digital marketing strategies based on your business pains and the solutions to those pains.